Founder, President and Lead Arborist
Bill Logan founded Urban Arborists and has run the company since its beginning. He teaches pruning and tree identification at the New York Botanical Garden's School of Professional Horticulture. At the Garden, he also teaches a master class in tree care to foresters of the New York City Department of Parks & Recreation. He has lectured at numerous botanical gardens around the country, including the Arnold Arboretum, the Morton Arboretum, and the Huntington Botanical Gardens. He has published three books of natural history - Oak: The Frame of Civilization, Dirt: The Ecstatic Skin of the Earth, and Air: The Restless Shaper of the World - all from WW Norton. As writer and contributing editor to House & Garden, House Beautiful and Garden Design, and as a garden columnist for the New York Times, he developed a keen sense of what makes a garden beautiful. He visits and/or consults on all Urban Arborists field work. He is a sought-after consultant to landscape architects, municipalities, companies and individuals. He is an ISA certified arborist and a member of the American Society of Consulting Arborists.
Laura Wooley began admiring trees from an early age. However, she didn't learn to plant them until 2004, when she worked as a community forestry intern while earning her masters at Yale University School of Forestry and Environmental Studies. In 2005 she began working for NYC Parks & Recreation's New York Tree Trust program as a forester, managing private-and-grant-funded tree planting projects on city property, as well as training New Yorkers of all ages in caring for street trees. Since starting in 2010 at Urban Arborists, she has taken her love of trees to a different level. Laura sources trees from nurseries throughout the region and beyond and manages all of Urban Arborists planting projects, large and small. She also visits and/or consults on a wide variety of Urban Arborists’ tree care, preservation, assessment and removal projects.
Beth Duerr has been the Operations Manager at Urban Arborists since 2008. She wears many hats at Urban Arborists but mostly she handles logistics involving non-planting projects. She holds a deep reverence and appreciation of the beauty of trees and gardens. Beth is also an artist and has an MFA in Painting from Parsons School of Design.
C. “Kim” Kim
Connie has been with Urban Arborists since January 2014 and enjoys working here as a full charge bookkeeper. She appreciates learning about the importance of trees and what they need from humans.
Jessie, company mascot, who maintains morale and gives all trees the sniff test.